A connection that lasts beyond the event
Technology &
Digital Platforms
Digital platforms can make every encounter more useful. Discover the event, join the experience, scan, participate, unlock rewards, purchase through supported channels and stay connected afterwards. We develop and coordinate audience-facing technology, fan engagement journeys and performance visibility around the commercial and operational goals of the brief.
A capability on its own.
The connection between the rest
Technology is a brief in its own right. A fan-facing app, a rewards programme, a QR journey through a venue or a digital commerce model can be the whole mandate — scoped, developed and delivered around its real use case, its commercial model and the partners needed to run it.
It is also what connects the other disciplines. A campaign from marketing & audience growth drives people into a journey; the journey captures who they are; a partner offer from sponsorships & commercial partnerships is redeemed and counted; an experiential & fan engagement moment on site is unlocked by a scan. Built this way, audience, engagement and commercial results stop living in separate reports.
Most events reach their audience through someone else's platform — the ticketing provider holds the buyer, the social network holds the follower. A connection the property controls changes that. Integrations, security, data permissions and third-party dependencies are defined in the project plan, not discovered at launch.
The event ends. The connection to the audience does not have to.
What we deliver
A single scope, not five suppliers pointing at each other.
- Fan-facing apps & web platformsThe property's own surface — schedule, content, access, rewards and commerce in one place.
- Digital engagement journeysDiscover, join, participate and return — journeys designed around what fans actually do.
- QR & on-site journeysScan-to-join, scan-to-unlock and scan-to-buy moments built into the physical experience.
- Rewards & loyaltyPoints, perks and partner offers that give fans a reason to identify themselves.
- Ticketing & purchase pathwaysTicketing, access and commerce through supported channels, where permitted.
- Data capture & reportingConsented audience data, and performance visibility during and after the event.
- Partner attributionTracked offers and redemptions, so sponsors get evidence instead of estimates.
- Launch & demo productionProduct launches and live demos rehearsed like a show — one valid use case among many.
How the work runs
The six disciplines of our approach, read through this one.
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01
Imagine
The use case first: who the audience is, what they should be able to do, and what data would actually change decisions.
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02
Design
Product scope, journeys, integrations, data permissions and the delivery partners each part depends on.
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03
Produce
Development, integration and testing against the real scenario — the rush at the gate, not the demo.
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04
Operate
Live operation during the event, with the platform team on site rather than on call — see event operations & logistics.
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05
Commercialize
Partner offers, purchase pathways and redemptions tracked through the platform. See sponsorships & commercial partnerships.
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06
Measure
Performance visibility: who came, what they did, what they bought and what would bring them back.
Questions we get asked
Can you create digital platforms as well as physical experiences?
Yes. We can scope and coordinate digital products and engagement systems as part of a broader fan or customer experience, with delivery roles, integrations, security, data permissions and third-party dependencies defined in the project plan.
Is technology only part of a bigger event brief?
No. A fan app, a rewards programme or a digital engagement journey can be the whole mandate. When it sits inside a wider brief, it is also the layer that connects marketing, partnerships and the live experience.
Who owns the platform and the data?
Ownership, data permissions and the role of each delivery partner are agreed in the project plan before anything is built. Our default is that the audience relationship stays with the property — if the data belongs to a vendor, so does the audience.
Can this work with our existing ticketing provider?
Usually. Most providers expose enough to integrate identity, entitlements and scan data. Where they do not, the honest answer is that the fan record will have a gap, and it is better to know that before the build than after.
Do you still produce technology launches?
Yes. Launches and live demos remain one valid use case: the demo rehearsed like a show, access staged for press, partners and customers, and the operations behind an embargo.
Next to this
These capabilities are the ones this work usually arrives with.
Bring us the objective
A building to fill. A partner to develop. An audience to engage. A digital platform to build. A live moment to produce. Tell us what needs to happen, and we will put the right team around it.