Straight answers

Henosis is a marketing, commercial partnerships, technology and event delivery company built around sports and entertainment. We work across six capabilities — marketing & audience growth, sponsorships & commercial partnerships, experiential & fan engagement, event production, event operations & logistics and technology & digital platforms — on one mandate or several connected ones.

Both, and the brief determines our role. We can deliver marketing, sponsorships, experiential, technology, production or operations independently, or connect several workstreams under one team.

Promoters and rights holders, teams, federations and athlete camps, brands and agencies across sports and entertainment. Who we work with covers what each usually asks us for.

Yes. We build audience-led marketing plans around the market, the available runway and the outcome you need, from attendance and ticket demand to viewership, engagement and brand response.

Yes. We build commercial propositions and develop brand partnerships across athletes, talent, promotions and live events, then connect the partnership with relevant campaigns, content and activation.

Yes. We can scope and coordinate digital products and engagement systems as part of a broader fan or customer experience, with delivery roles, integrations, security, data permissions and third-party dependencies defined in the project plan.

Yes. We can act as an extension of your team, protect your client relationship and take ownership of the agreed workstream without requiring you to hand over the whole brief.

Our public case studies are intentionally selective. We can discuss relevant experience and provide approved credentials privately, subject to confidentiality and usage permissions.

It may be included when staff, talent or VIP ground movement is required within a wider event operation. Our dedicated executive mobility offering lives on a separate website.

Imagine, design, produce, operate, commercialize, measure. They are six connected disciplines, not a rigid chronological process: commercial strategy is considered from the start, and measurement is designed into the brief before anything goes live.

Scope by scope. Engagements are written as a defined scope with what is included, what is excluded and what it depends on, so that a change of scope is a conversation rather than a surprise. We do not publish rate cards, because the honest number depends on the brief.

Yes, and it is a common way to start. Mid-programme scopes are usually a defined workstream — event operations & logistics, the commercial delivery, the fan platform or the show itself — running inside somebody else's wider structure.

No. Henosis is not a talent agency. We work alongside athletes, their representation and their promoters on the partnerships, campaigns and events around them.

Henosis LLC is based in San Francisco and works across markets according to the brief, bringing together the right people, partners and local capabilities.

Send four things: what needs to happen, who it is for, when, and what is already fixed — venue, budget, partners or talent. Write to Freddy Alvarado at [email protected], or use the form on the contact page.